A V A L Y N  &  L U L U
[av-ah-lin + loo-loo] 


Avalyn & Lulu is a Swedish lifestyle brand that creates beachwear and accessories for sun-worshipping sea-lovers. Our collections are designed in our atelier in Paris, produced in Bali and found exclusively in our online boutique. Each piece is inspired from our travels, women we meet and vintage style- icons. We want to create timeless pieces with a trendy touch that you can wear more than just one season. Our goal is to bring you the ultimate beachwear item as an addition to your own personal style. We desire to give you confidence and make you feel beautiful and strong in our swimwear.


The brand was founded in 2017 by two childhood friends, Linna and Cecilia, with the ambition to create swimwear they want to wear themselves but had a hard time finding on the market. The co-founders originate from two different work backgrounds; Cecilia from the fashion industry and Linna from e-commerce and logistics. The duo realized their mutual passion for resort wear and brought their suitable experiences together to create the beachlife concept Avalyn & Lulu.



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