Avalyn & Lulu is an independently owned Swedish lifestyle brand that creates high quality beachwear and accessories. The collections are designed in our atelier in Paris and found exclusively in our online boutique. Each piece is inspired from our travels, women we meet and vintage style-icons. In a time of over consumption and a need of change in our shopping behavior, we do not want to be another brand that sells swimwear in a fast-fashion manner. As a small brand, our collections are limited but carefully put together. With a mix of details from the trends of the 70´s, 80´s and 90´s, we wish to create swimwear that lasts for more than one season. Bringing in elements that make the swimwear feel timeless yet modern is a way for us to create collections that are not bound to seasons or trend reports. Our goal is instead to create styles that makes the wearer feel beautiful and confident, season after season.
THE STORY - HOW IT ALL STARTED
The birth of Avalyn & Lulu took place a couple of years ago, over a phone-call between France and Sweden. This day, one of us were enjoying the dazzling sun in France and the other one was packing for a trip to Greece. Vacation calls for swimwear and we realized that we both had troubles finding bikinis and swimsuits with that perfect fit, style and color we were looking for while also being made in a sustainable way. Plans were worked out that summer and soon put into action.
And like that, Avalyn and Lulu was born.
The fibers in the fabric come from recycled plastic, mainly post-consumed plastic bottles, and is made into a luxurious yet environmentally friendly fabric. By using REPREVE, not only do we clean the oceans and nature from plastic but we are also avoiding using virgin fibers and making new carbon footprints on our planet.
If you want to read more about REPREVE, click here.
KNOWLEDGE - IMPACT OF FASHION
We believe knowledge is power. We all know climate change is real. We all know fast-fashion is devastating for the environment. The fashion industry leaves a huge carbon footprint on our planet today. In fact, it is one of the most polluting industries in the world and the second largest consumer of water. From the textile production to the transportation of fabrics and clothes around the world, the fashion industry unfortunately fuels the global climate crisis massively.
REALITY - MORE SUSTAINABILITY
Let’s face it; as a fashion company, we should be accountable for more than just profits. As consumer awareness grows alongside the growth of consumption, consumers will start expecting more from the brands they buy from. Sustainability and fair labor practices should play a larger role in our purchasing decisions.
ACTION - OUR RESPONSIBILITY
Transparency is how we as a brand build trust with our customers. From now on, we are taking actions. Avalyn & Lulus upcoming and future collections will be made in recycled fabrics and our packaging in eco-and animal friendly materials. It is a matter of willpower and it is all attainable. We will start by doing our part in changing the fashion game and contribute wherever we can.
SLOW FASHION IS THE FUTURE
It's about slowing down and involve choice of quality before quantity. There is a lot of work to be done in order to convert the fashion industry from being all about fast fashion to focus more on slow fashion. We want to be clear on what we stand for, both ethically and environmentally. The way to a sustainable fashion industry is long, but we think baby-steps are better than no-steps.