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A Slow Fashion Brand


Avalyn & Lulu is an independently owned Swedish swimwear and resort wear brand founded in 2017. We are a slow fashion brand who believes in quality and sustainability and in building a wardrobe that stands the test of time. Our main goal is for all of our materials to be produced in a sustainable way. We wish to create styles that make the wearer feel beautiful and confident, season after season.

Limited Editions

Swimwear design process sketch

The swimwear and clothing collections are designed in our small atelier in Paris and found exclusively in our online boutique. Our aim is to combine luxury with tailor-made designs and create each collection in a very small quantity. It's a way for us to avoid over-production and also gives us the opportunity to develop new styles as creators. This also means that we will not restock a style when sold out.

Veronca Brown SwimsuitSlow Fashion

In order to follow our philosophy of slow fashion, the pieces are made on-demand, some handmade by us, and others in partnership with carefully sourced factories. We are committed to creating sustainable luxury by encouraging conscious consumption, transparency with our customers, and considered collaborations with like-minded companies and influencers.

Avalyn & Lulu design processPurpose, not just profit

Sustainably made products often cost much more than many people are willing to pay. The price will always be a factor in your decision-making for buying a product. We believe you will appreciate our swimwear more if you know the reasons behind our prices. We aim to offer you better services and luxurious swimwear without the high price tag by skipping middlemen in the process, such as retailers and unnecessary costs. We prioritize value over profit because we believe it's the most sustainable strategy for helping us to eliminate waste, improve efficiency, and develop quality swimwear. Here's an example of what you approximately are paying for when purchasing a typical full price Avalyn & Lulu swimwear-set:

Avalyn and Lulu Prices

Bianca Bikini Lilac Swimwear CollectionProduction & Material

As a small, slow fashion brand aiming to be as sustainable as possible, we wish to be transparent about our production, fabrics and choice of packaging. 

The factory where Avalyn & Lulus swimwear collections are produced, is situated in the region Guangzhou in China. The factory is specialized in swimwear and sportswear and has around a hundred employees. It is certified in the program "Working Conditions Assessment (WCA)" for the respect of minimum wages. The factory offers good working conditions for its employees according to the International Labour Organization, ILO.

Mila Bikini Green by Avalyn and Lulu

Fabric & Materials

Avalyn & Lulu's second swimwear collection is made from the fabric REPREVE. The fibers in the fabric come from recycled plastic, mainly post-consumed plastic bottles, and are made into a luxurious fabric. Our third collection is made from the high quality Italian fabric Carvico.

By using sustainable fabrics we do not only help in the process of cleaning the oceans and nature from plastic, but we are also avoiding using virgin fibers and making new carbon footprints on our planet.

Swimwear collection by Avalyn and Lulu Eco-friendly Packaging

Our latest and third swimwear collection is packed in plant-based clothing bags, specifically made out of corn, which makes the material 100% biodegradable and home compostable.

Compostable packaging plastic free Avalyn and Lulu